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Publisher Description

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

GENRE
Business & Personal Finance
RELEASED
2014
5 December
LANGUAGE
EN
English
LENGTH
206
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
5.1
MB

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