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Publisher Description

This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

GENRE
Business & Personal Finance
RELEASED
2013
24 January
LANGUAGE
EN
English
LENGTH
240
Pages
PUBLISHER
John Murray Press
SELLER
Hachette Australia Pty Ltd
SIZE
6.8
MB

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