Corporate Social Strategy Corporate Social Strategy

Corporate Social Strategy

Stakeholder Engagement and Competitive Advantage

Bryan W. Husted & David Bruce Allen
    • $59.99
    • $59.99

Publisher Description

Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.

GENRE
Business & Personal Finance
RELEASED
2010
11 November
LANGUAGE
EN
English
LENGTH
362
Pages
PUBLISHER
Cambridge University Press
SELLER
Cambridge University Press
SIZE
1.9
MB

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