Crafting Strategy
Embodied Metaphors In Practice
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- $69.99
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- $69.99
Publisher Description
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.
GENRE
Business & Personal Finance
RELEASED
2014
29 March
LANGUAGE
EN
English
LENGTH
264
Pages
PUBLISHER
Cambridge University Press
SELLER
Cambridge University Press
SIZE
2.4
MB