Creative Change Creative Change

Creative Change

Why We Resist It . . . How We Can Embrace It

    • 4.0 • 1 Rating
    • $15.99
    • $15.99

Publisher Description

“This book completely changed the way I think about creative innovation. . . . A must read” (Cal Newport, bestselling author of Deep Work).
 
Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation.
 
Mueller’s research reveals that it’s not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias?
 
Creative Change combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want.
 
“If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller’s smart new book unravels this puzzle.” —Daniel H. Pink, New York Times–bestselling author of When and Drive
 
“Mueller, an accomplished scholar in the management field, has developed a well-formulated argument for creativity. Her ideas and research need to be available to academics, business practitioners, and, really, everyone.” —Library Journal

GENRE
Business & Personal Finance
RELEASED
2017
17 January
LANGUAGE
EN
English
LENGTH
261
Pages
PUBLISHER
Houghton Mifflin Harcourt
SELLER
OpenRoad Integrated Media, LLC
SIZE
3
MB

More Books Like This

Innovation as Usual Innovation as Usual
2013
Creative Strategy Creative Strategy
2012
Wow! That's a Great Idea! 30 Great Ideas on Innovation from the Idea Factory Wow! That's a Great Idea! 30 Great Ideas on Innovation from the Idea Factory
2012
RE:Think Innovation RE:Think Innovation
2021
Creative People Must Be Stopped Creative People Must Be Stopped
2011
The Moment of Clarity The Moment of Clarity
2014

More Books by Jennifer Mueller