Cultural Strategy Cultural Strategy

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

Douglas Holt & Douglas Cameron
    • $59.99
    • $59.99

Publisher Description

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

GENRE
Business & Personal Finance
RELEASED
2010
28 October
LANGUAGE
EN
English
LENGTH
408
Pages
PUBLISHER
OUP Oxford
SELLER
The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press
SIZE
8
MB

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