Customer Lifetime Value Customer Lifetime Value

Customer Lifetime Value

Reshaping the Way We Manage to Maximize Profits

David Bejou and Others
    • $89.99
    • $89.99

Publisher Description

Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi

GENRE
Business & Personal Finance
RELEASED
2006
8 December
LANGUAGE
EN
English
LENGTH
152
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
4.7
MB

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