Digital Asymmetry

Asymmetry of information is everywhere.

It's in job interviews and share prices, house purchases and romantic relationships.

It exists whenever one party to a transaction has relevant information, which the other does not, and which if shared, could impact their assessment of value or utility.

The rapid rise of cloud technology and consumption based commercial models has resulted in an acute increase in information asymmetry, particularly in the context of contract and commercial negotiations.

Written for procurement, commercial and technology practitioners alike; Digital Asymmetry offers a practical guide to reducing asymmetry through integrative negotiation, calibrated questions, and a shared objective to architect more equitable deals for cloud services.