Eating the Big Fish Eating the Big Fish

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

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Publisher Description

A short summary of "Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders". A study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success.

GENRE
Business & Personal Finance
RELEASED
2011
12 September
LANGUAGE
EN
English
LENGTH
1
Page
PUBLISHER
Lulu.com
SELLER
Lulu Enterprises, Inc.
SIZE
339.8
KB

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