![Eating the Big Fish](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![Eating the Big Fish](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Eating the Big Fish
How Challenger Brands Can Compete Against Brand Leaders
-
-
5.0 • 1 Rating
-
-
- $2.99
-
- $2.99
Publisher Description
A short summary of "Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders". A study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success.