Exporting from Failure to Success: An Exclusive Global Guide for Small & Medium Enterprises

Exporting From Failure To Success: An Exclusive Global Guide For Small & Medium Enterprises is a guide for SMEs around the world. The structured proven way to building exports, as outlined in this book, is a valuable reference tool for exporting. The approach is based on the author's 20 years experience in business development, global sales, exporting projects in 38 countries on 5 continents. This guide is most useful for business owners who want to i) understand the new paradigms of global business and exporting, ii) learn an effective approach to taking their products/services global ii) know the intricate details of what it takes, as an individual and business, to take goods/services global consistently and profitably iii) become aware of the most crucial issues, potential situations, problems and advantages that exporting can bring to their daily life and business and iv) become focused exporters that create a powerful global business niche. This guide explains the new global business paradigm, uniquely focused leadership, right timing for exporting, business development and sales requirements, specifics on creating an exporting strategy, the procedure for choosing the right countries, exporting risks, exporting terminology, social media communication strategies for exporting and global niche development. It is a must read for serious business people that want to be successful global players.