Fashion 2.0: Blogging Your Way to the Front Row- The Insider's Guide to Turning Your Fashion Blog Into a Profitable Business and Launching a New Career, Vol. 1

"Fashion bloggers, meet your Suze Orman." -DKNY Times

"You want to know our secrets? Buy this book." -Selectism

"As the founder of a top blogging network backed by Elle, Ziv (and a handful of other bloggers) share advice on how they turned their digital hobby into a lucrative business, securing their covetable seat at fashion shows and other key industry events." -Black Book

"A must-read if you are considering fashion blogging (or any blogging for that matter) and want to turn it into a profitable, full-time career. This is not Blogging 101, rather how to take an established site to the "next level." -Second City Style


Yuli Ziv is an online media expert and entrepreneur revolutionizing the fashion industry. In 2008 she formed blogger network Style Coalition, which signed the first-of-its-kind exclusive partnership with ELLE magazine in 2010; produced some of the first large scale blogger campaigns for renowned brands; and helped many of its members earn thousands of dollars in revenue. Yuli also runs her own widely read blog and user-generated magazine MyItThings.com, She organizes and leads Fashion 2.0 panels and networking events in NYC which brings together hundreds of fashion innovators. Yuli is a noted speaker on social media and technology and has been quoted and featured in national media on the topic.