Fast, Flat and Free: How the Internet Has Changed Your Business
How the Internet Has Changed Your Business
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- $13.99
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- $13.99
Publisher Description
Three words describe how the Internet has changed the face of business: Fast, flat and free.
The world is faster: Customers, clients and audiences are more demanding. They expect a faster turnaround, faster responses to their requests, and faster resolution to problems.
At the same time, we’re flattening hierarchies, barriers and structures: Your products can be built by a competitor in China; your services duplicated by a competitor using people from India; your customers are smarter, savvier and more sophisticated than ever before.
Finally, what used to cost a lot is now free – or almost free: Google takes away your expertise; low-cost competitors drive down your prices; and passionate amateurs trump paid professionals every time.
The good news is that these changes are perfect for us as business owners – as long as we do something about it.
Unfortunately, most businesses don’t know the rules have changed. They think Internet marketing is about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services.
It’s not. It’s about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences.
This book shows you what has changed, and helps you create a practical strategy to take advantage of the opportunities.
Customer Reviews
Fast Flat and Free
I have been paying Gihan money every month for more than a decade and regard him as integral to the success of my businesses. In this book he outlines everything anyone would ever need to know about being successful online. Gihan's book is a resource that has a permanent place on my desk and I consult it often
Fast, Flat and Free
Brillian book. Great simplification of the extraordinary complexity we face online today. Gave me 6 'must do's to implement. And I write books on a similar topic! Well worth a read, particularly if you are an author or a Thought Leader. Toby
An essential marketing reference guide for the biz world today
Fast, Flat and Free has become my new reference guide for smart marketing of my business online - and also offline. The clearly expressed concepts help me get perspective on my new ideas so that I can apply my business development efforts more effectively. Plus the book generated new ideas for me.
By helping me to be more effective this book is worth many multiples its cost, so I strongly recommend it to business owners. I especially recommend it to the self-employed who may not yet be big enough to outsource to specialists. (And I recommend it to ‘control-freaks’ like me who like to be informed consumers of other consultants.)