Formula Marketing

What the marketing experts are saying about
FORMULA MARKETING

What a refreshing marketing book! Formula
Marketing brings business reality and responsibility
back to the profession of marketing, while demystifying
how to measure performance and provide
bottom-line growth to any company.
James Hedgecock, Vice President of Business
Development, Dimension One Spas

Formula Marketing takes the proven marketing
practices used at major corporations and reduces
them to a simple formula that works for everyone.
This book is a cross between a tried-and-true
instruction manual and a letter of encouragement
from a friend.

Lisa Fine, formerly International Vice President
of Marketing, Expense Reduction Analysts;
Vice President of Marketing Services,
Washington Mutual Card Services;
and Director of e-Visa Marketing, VISA USA
This book is a must read for marketers looking
to deliver real results to their organization. Wilkey
really gets the ROI and gives you a pathway to
deliver it.
Marques McCammon, Chief Marketing Offi cer,
nbspnbspnbspnbspnbspnbspnbspnbspnbspAptera Motors
Formula Marketing gives you the basic tools to
create a successful marketing plan.
nbspnbspnbspnbspMike Matey, VP Marketing, Quiksilver