Going Social
Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
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- $12.99
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- $12.99
Publisher Description
In the increasingly vital world of social media marketing, if you don’t have a strong digital presence, it’s like you’re not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business’s brand. You’ll gain answers to the questions every marketer is asking, like How much is a Facebook “like” worth? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? And which automation tools, promotional ads, scheduling platforms, and social media channels offer the greatest return on investment? For more than a decade, author Jeremy Goldman has helped companies inject “social” into their marketing processes. He explains the ins and outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, and Pinterest and teaches readers how to formulate a social strategy, pinpoint and cater to the right audience, give their brand a unique online voice, create relevant and engaging content, identify and reward influencers, build strong bonds with bloggers, become truly customer-centric, respond to negative feedback, use targeting to engage more effectively, turn employees into social marketers, and engage with ROI in mind.The digital landscape offers unprecedented opportunities to spread the word about products and services. While other businesses struggle to transition from traditional marketing to online engagement, you’ll be enacting a social media strategy that magnifies customer loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social will teach you how to leverage our brave new social frontier.
PUBLISHERS WEEKLY
Terrified by Twitter? Fearful of Facebook? Goldman, social media expert and assistant v-p of Interactive Communications for iluminage inc., rides to the rescue with this comprehensive guide to social media strategy, execution, and engagement for newbies. Though many business owners are aware that they need to crack the social media code to move forward, if they don't know what they're doing, they generally don't get the results they expected. With social media, businesses can appeal to the inherently social nature of their customers with an approach that focuses more on the "social" rather than the "marketing." With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing "likes" vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world. The trick is to take advantage of the fact that the cost of marketing directly to a consumer has gone down but there's a lot more noise to break through. Goldman urges readers to keep the focus on ROI and to spend time developing an effective strategy. This funny, friendly book is an excellent primer for the social media-averse.
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