HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
HBR's 10 Must Reads

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt‪)‬

Harvard Business Review and Others
    • 4.0 • 2 Ratings
    • $36.99
Also available in the Audiobook Store
    • $36.99
Also available in the Audiobook Store

Publisher Description

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
Figure out what business you’re really inCreate products that perform the jobs people need to get doneGet a bird’s-eye view of your brand’s strengths and weaknessesTap a market that’s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing

GENRE
Business & Personal Finance
RELEASED
2013
12 March
LANGUAGE
EN
English
LENGTH
224
Pages
PUBLISHER
Harvard Business Review Press
SELLER
Lightning Source, LLC
SIZE
10.4
MB

More Books Like This

Loved Loved
Loved
2022
Smart Marketing: An Essential Guide for Smaller Businesses Smart Marketing: An Essential Guide for Smaller Businesses
Smart Marketing: An Essential Guide for Smaller Businesses
2013
Aaker on Branding Aaker on Branding
Aaker on Branding
2014
The Business Book The Business Book
The Business Book
2014
The Four Steps to the Epiphany The Four Steps to the Epiphany
The Four Steps to the Epiphany
2020
Sales Management That Works Sales Management That Works
Sales Management That Works
2021

More Books by Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler & Fred Reichheld

HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker) HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker)
HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker)
2011
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen) HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen)
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen)
2011
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
2011
HBR's 10 Must Reads on Emotional Intelligence (with featured article "What Makes a Leader?" by Daniel Goleman)(HBR's 10 Must Reads) HBR's 10 Must Reads on Emotional Intelligence (with featured article "What Makes a Leader?" by Daniel Goleman)(HBR's 10 Must Reads)
HBR's 10 Must Reads on Emotional Intelligence (with featured article "What Makes a Leader?" by Daniel Goleman)(HBR's 10 Must Reads)
2015
HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)
HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)
2011
HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman) HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman)
HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman)
2011

Customers Also Bought

HBR Guide to Buying a Small Business HBR Guide to Buying a Small Business
HBR Guide to Buying a Small Business
2017
$100M Leads $100M Leads
$100M Leads
2023
Your Next Five Moves Your Next Five Moves
Your Next Five Moves
2020
Building a StoryBrand Building a StoryBrand
Building a StoryBrand
2017
Principles Principles
Principles
2017
The Intelligent Investor, Rev. Ed The Intelligent Investor, Rev. Ed
The Intelligent Investor, Rev. Ed
2009

Other Books in This Series

HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker) HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker)
HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker)
2011
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen) HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen)
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen)
2011
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger) HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
2013
HBR'S 10 Must Reads: The Essentials HBR'S 10 Must Reads: The Essentials
HBR'S 10 Must Reads: The Essentials
2010
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith) HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
2013
HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivier Sibony) HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)
HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)
2013