The influence of pornography on attitudes and behaviors has been a long-standing question that has provoked considerable debate among researchers. In general, investigations focusing on sexual media have often been divided into two categories, based on whether sexual content is embedded within a larger context. Embedded sexual media can be illustrated by a TV soap opera in which some of the scenes, although typically not the majority, include references to or actual portrayals of sexual interactions, depicting varying degrees of sexual explicitness. The second category, typically referred to as "pornography," is primarily intended to sexually arouse the consumer and predominantly contains explicit sexual content. Although the focus of this article is on pornography, we believe that it is useful to briefly summarize some of the findings on embedded sexual media because the conclusions reached therein reinforce findings from pornography research and related theoretical models emphasizing that media's effects interact with other key factors in influencing people's desires, attitudes, and behaviors.