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Publisher Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

GENRE
Body, Mind & Spirit
RELEASED
2009
2 June
LANGUAGE
EN
English
LENGTH
336
Pages
PUBLISHER
HarperCollins e-books
SELLER
HarperCollins Australia Pty Limited
SIZE
1.4
MB

Customer Reviews

SmiteYourOpponent ,

Review Influence, the psychology of persuasion

This is a must read. You owe it to yourself to understand what the author calls Compliance Professionals. And some of the deeper psychology of how we rationalize will have you watching news events with a new fascination when you start to see events (that have human intervention) inexplicably repeat in seemingly unrelated occurrences.
I owned this as a paperback many years ago and lost it after loaning to a friend. I am delighted to see it in this e-format.

Seriously, read it!

JerryA

Kevmondoo ,

Influence

I paid for this book and it will not download

Playworks Oz ,

Where is it

I bought this damn book, enjoyed it and was going to listen again but it has disappeared. In its place I have a preview. Not happy.