Intention

This book is about how the world we live in is more often made by others’ intentions than our own.

That is because we fail to act upon our own good or better intentions. Our modern predators (like commercial marketing) make the world we live in according to their own interests. We apparently don’t care where we’re headed as a civilization. Our predators do. So we passively adapt to the destiny they are making for us. Our technologies don’t care where we end up, and apparently, we don’t care either. They’ve convinced us only that we can get there faster if we adapt to them.

It’s a strange trade-off. We give them our money to take us wherever they’re going—whether they are our financial advisers or our current diet pundits or the celebrities we “love.” They make our pop culture, and then, our pop culture makes us.

If it is your intention to read one good book this season, this is it. Not only will you learn how you got to where you are, but what your indifference to your own intentions had to do with it.