Interactive Value Creation - Mass Customization More Books Like This
Marketing Opportunities and Challenges in a Changing Global Marketplace
2020
Rediscovering the Essentiality of Marketing
2016
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
2016
Creating Marketing Magic and Innovative Future Marketing Trends
2017
Marketing Challenges in a Turbulent Business Environment
2015
Marketing at the Confluence between Entertainment and Analytics
2017
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
2022
Enlightened Marketing in Challenging Times
2020
Innovation and New Product Marketing (RLE Marketing)
2014
Marketing Transformation: Marketing Practice in an Ever Changing World
2017
The Routledge Companion to Marketing Research
2021
Finding New Ways to Engage and Satisfy Global Customers
2019
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
2018
Back to the Future: Using Marketing Basics to Provide Customer Value
2017
Review of Marketing Research
2013