Fairy-Tale Success
A Guide to Entrepreneurial Magic
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- $9.99
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- $9.99
Publisher Description
Advice for achieving your business goals!
Meet Skyler Bouchard, founder and editor-in-chief of NYU's first culinary website, NYU Spoon; Kit Hickey, cofounder of the menswear company Ministry of Supply; and Daisy Jenks, founder of the video and film production company Jenks & Co. These amazing women and countless others have turned their passions into a thriving venture--and now, you can, too!
Written by business experts Adrienne Arieff and Beverly West, Fairy-Tale Success not only shares the success stories of innovative female entrepreneurs like Skyler, Kit, and Daisy, but also offers real-life strategies for launching your own business. Arieff and West guide you through the entire process, with important entrepreneurial lessons that show you how to turn your ideas into a reality and teach you the skills needed to ensure your business's sustainability. You'll find thought-provoking exercises and quizzes, sample budgets, and examples of successful marketing strategies that will help you design a business plan that works for you.
Complete with advice from a talented and inspiring advisory board, Fairy-Tale Success proves that you don't need a fairy godmother to make your dreams come true--all the entrepreneurial magic you need is already inside of you.
PUBLISHERS WEEKLY
Readers who've had their fill of business books for women featuring pink covers decorated with stilettos and lipsticks may not have much time for this offering from PR professional Arieff and journalist West, which combines Business 101 with sparkles, fairy godmothers, and magic wands. Their unusual choice for a role model is none other than Cinderella, that "self-determined and innovative entrepreneur... an icon for today's entrepreneurial age." Bringing your idea to market doesn't require business acumen, they suggest. Instead, "all you need is your magic wand - your belief in yourself.'" Concerns familiar from business guides are couched in fairy-tale terms: embracing your own value is rephrased as "reveal your noble roots"; turning challenges into advantages is "turning cinders into silk"; writing your business plan is "wish out loud", getting funding is "mak practical magic", and networking is "summoning your fairy godmother." Though the authors cite an "advisory board" of female entrepreneurs, their condescending tone-taking a firm stance in negotiations is described as "making a mean face"-seems unlikely to appeal to tomorrow's Sheryl Sandbergs. The conceit of Lean In by way of Disney might hold some appeal for parents looking to encourage enterprising middle-schoolers in age-appropriate language.
