'It Just Works' 'It Just Works'

'It Just Works‪'‬

Rethinking Apple Brand Fandom

    • 5.0 • 2 Ratings

Publisher Description

Blending media studies and marketing literature, ‘It Just Works’ is a study that uses narrative enquiry and personal interviews to understand the stories of Apple brand fans, as well as how qualitative experience and findings can inform marketing communication.

The text was originally submitted as an honours thesis at the University of Wollongong in Australia.

GENRE
Reference
RELEASED
2013
8 October
LANGUAGE
EN
English
LENGTH
88
Pages
PUBLISHER
Martin Feld
SELLER
Martin Feld
SIZE
6.9
MB

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