Literature Overview on the Field of Co-Opetition/Literaturos Apie Bendradarbiavimu Grista Konkurencija Apzvalga (Report‪)‬

1. Introduction "Co-opetition" is a neologism that represents the ambivalence of competition and cooperation in business relations-hips. According to Dagnino and Padula (2002), "coopetition is a matter of incomplete congruence of interests and goals concerning firms' interdependence". According to the European institute for advanced studies in management (EIASM), "Coopetition highlights the need to overcome the oversimplified framework at the base of conventional approaches and proposes a description of more complex market structures where cooperation and competition merge together to form a new perspective. By widening the conventional boundaries of the two more familiar categories of competition and cooperation, coopetition challenges the traditional framework addressing the surge of complexity of actors' roles, strategies, objectives, processes and rent seeking behaviours" (EIASM 2009).