Looptail
How one company changed the world by reinventing business
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5.0 • 3 Ratings
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- $9.99
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- $9.99
Publisher Description
Can a company be cool, socially responsible ... and still make money?
Welcome to the looptail. This is the extraordinary true story of Bruce Poon Tip and how, with nothing more than two credit cards and a burning desire to create an authentic, sustainable travel experience like nothing the world had ever seen, he created G Adventures, the world's most successful adventure travel company.
G Adventures operates in more than 100 countries, on all seven continents, serves more than 100,000 customers every year - and is now a significant player in Australia. In this unique first-person account, Poon Tip reveals his unusual management secrets that allowed him to keep growing his company, his employees fully engaged and energised, and his customers extremely happy.
This is a singularly stunning story of why community, culture and karma matter in business, and how one man's desire to do the right thing and generate profits can be blended into a win–win for all involved.
In this special Australian edition, Bruce Poon Tip writes about the unique experiences and lessons learned which have fuelled the growth of his Australian business, and also about how Australia really could be better at presenting itself to the world's travellers.
www.gadventures.com.au
PUBLISHERS WEEKLY
Poon Tip recounts his path to founding his company, G Adventures, the world's largest adventure travel agency, which focuses on helping people see the world without exploiting the communities that they visit, in this vanity project. As a child, Poon Tip's family of nine moved from Trinidad to Calgary, Canada. Determined not to be hindered by the racism they experienced in their new country , he began founding businesses even in childhood, when he contracted other kids to run paper routes. Ultimately, his love of adventure led him to start his own company in 1990. The book is a love song to the business, covering the growth years, his extraordinary travels, and the company's work to promote social responsibility and poverty alleviation. In this first-person account, Poon Tip offers suggestions on how best to structure a company, develop company culture to build a brand, and retain customers; he also discusses the importance of building a business that reflects your values. Unfortunately, he doesn't manage to advance a convincing argument that his strategy is revolutionary enough to back up all the self-hype, and his story offers little substantive inspiration or direction.
