Hollywood celebrities are doing it. Corporate moguls are doing it. But what about those of us living in the real world—and on a real budget?
Author and holistic health practitioner Victoria Moran started eating only plants nearly thirty years ago, raised her daughter, Adair, vegan from birth,
and maintains a sixty-pound weight loss. In Main Street Vegan, Moran offers a complete guide to making this dietary and lifestyle shift with an
emphasis on practical "baby steps," proving that you don’t have to have a personal chef or lifestyle coach on speed dial to experience the physical
and spiritual benefits of being a vegan. This book provides practical advice and inspiration for everyone—from Main Street to Wall Street, and
"Finally, a book that isn't preaching to the vegan choir, but to the people in the pews—and the ones who can’t fit in those pews. This is a book for the Main Street majority who aren’t vegans. Once you read this, you'll know it's possible to get healthy and enjoy doing it—even if you live in Paramus or Peoria."—Michael Moore
"A great read for vegans and aspiring vegans."—Russell Simmons
"Yet another divine gift from Victoria Moran. Main Street Vegan covers it all—inspiration, information, and out of this world recipes. This book is a gem."—Rory Freedman, co-author Skinny Bitch
"Main Street Vegan is exactly the guide you need to make changing the menu effortless. Victoria Moran covers every aspect of plant-based eating and cruelty-free living, with everything you need to make healthy changes stick."—Neal Barnard, MD, president, Physicians Committee for Responsible Medicine, and NY Times bestselling author of 21-Day Weight Loss Kickstart
"A great book for anyone who's curious about veganism. It shows that not all vegans are weirdos like me."—Moby
Like her previous titles (Living a Charmed Life; Fat, Broke & Lonely No More!; etc.), Moran's feisty, fun, and fearless guide to eating vegan on your own terms will win her many fans. A vegan decades before it was either a popular or practical choice, life/health coach Moran says she took baby steps toward a consistent, confident animal product free lifestyle. She offers four methods and 40 such steps to help carnivores and vegetarians of every stripe lacto (dairy), ovo (egg), lacto-ovo (dairy and egg), or pescetarian (fish) eaters find superior health benefits from a plant-based diet while saving animals, protecting the environment, and fighting food-industry giants. Assuring readers that "being vegan is about conviction, not perfection," she claims that the big picture of ending animal cruelty and ecological crisis trumps nutritional fine points. As a primer on veganism, her effort touches all of the basics. Those eager to lose weight, increase energy, and offset stress and aging while achieving optimum nutrition and not spending a lot of money on expensive organic ingredients will find numerous suggestions and easy recipes to help them reach their goals. As a comprehensive and highly motivating resource for upping the bar on quality of life, Moran's book takes veganism to the next level.