Market Segmentation Success Market Segmentation Success

Market Segmentation Success

Making It Happen!

Sally Dibb & Lyndon Simkin
    • $119.99
    • $119.99

Publisher Description

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select

GENRE
Business & Personal Finance
RELEASED
2008
3 March
LANGUAGE
EN
English
LENGTH
204
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
5.5
MB

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