Marketing 3

Marketing 3

By Patrick Bunker

How Anyone can Present a Product or Service in a way that will Create new Customers and Inspire them to Buy that Product or Service

This is the third volume in the marketing series of books. You have previously learned about your customers and what it takes to get them and keep them. In this volume you will learn about how to use this information to construct a product presentation.
A product presentation will be the initial method that you will use to market your new products and services. This will be the customer’s first impression of your new product or service so it is very important that you make this a good impression. You will accomplish this by communicating to the customer that your product or service will provide them with that they need.
There are many different channels that a marketer can use to present their product presentations. Some will work more effectively than others, but it is rare that the same channel will have the same positive effect on every group of customer. Because of this, you want to release multiple variations of your product presentation across multiple channels.
You will learn how to demonstrate to the customer what their ideal life could be like and how purchasing your product or service will give this to them. You will also discover how to demonstrate to your customers the problems they will have if they do not purchase your product or service.