Marketing for Public Health: We Need an App for That (Editorial Prelude) (Editorial)
Journal of Consumer Affairs 2011, Spring, 45, 1
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- $5.99
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- $5.99
Publisher Description
Marketing is well known as a powerful tool that influences consumers in their purchase behavior. Unfortunately, creative marketing approaches are not generally utilized in the area of public health. There are many consequences of this lack of effective marketing in public health, and improved communications in today's media environment are part of the solution. **********
GENRE
Business & Personal Finance
RELEASED
2011
22 March
LANGUAGE
EN
English
LENGTH
9
Pages
PUBLISHER
American Council on Consumer Interests
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
184.8
KB
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