Marketing In the Time of Cholera

This is a Non-Fiction business book.

Do you want to get more out of your marketing?  The most direct and effective means for surviving the challenging market we are in today is to focus on your fundamentals. This ebook takes you through the 6 1/2 fundamentals you need to evaluate and improve your marketing WITHOUT spending more money. It not only discusses concepts, but gives examples, and most importantly, helps you evaluate/improve your own marketing.


A far simpler answer — not magical at all but extremely powerful and effective for surviving and prospering in a recession — is to focus on your marketing fundamentals. This is an exceptionally straightforward, uncomplicated concept, yet painfully difficult to execute properly. But how successfully you focus on your marketing fundamentals and act on them will determine whether your company thrives, does poorly, or simply disappears.

— “Marketing in the Time of Cholera”


“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”

— John Rohn, Motivational Speaker