Mavericks at Work
Why the most original minds in business win
-
- $12.99
-
- $12.99
Publisher Description
An engaging and incisive look at today's top business leaders – visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, ‘Mavericks at Work’ is for anyone who wants to succeed in business – from the entry-level employee to the CEO.
In ‘Mavericks at Work’, two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, Pixar, and Netflix to global giants such as IBM and Procter & Gamble, these mavericks are winning big by devising new answers to the oldest (and toughest) challenges of competition and leadership. Their stories are exciting – and their ideas are truly powerful.
Real mavericks know that:
Big, original ideas pay big dividendsBeing different makes all the differenceNobody is as smart as everybodyCheaper is better, but value is pricelessGreat leaders are insatiable learners
‘Mavericks at Work’ is a relentlessly useful how-to book. But it is also an eye-opening what-if book – with insights that showcase the power of business at its best and set a positive agenda for the future.
Reviews
“A pivotal work in the tradition of ‘In Search of Excellence’ and ‘Good to Great’ and featuring many of today's most interesting corporate rising stars. These are companies that blend the revolutionary zeal of the late 1990s dotcom era with an emphasis on values in a way that has set them apart from the ethical crisis gripping American business in the first years of this century.” The Economist.
"Cases. Cases. Cases. We desperately need concrete, compelling, uplifting examples of new varieties of Excellence to guide us to and through the future. And you'll find them by the bushel in ‘Mavericks at Work’. Bill Taylor and Polly LaBarre, a pair of brilliant raconteurs as well as analysts, more than fulfill their promise to let us be 'eyewitnesses to the future.' I didn't 'read' this book–I devoured it." Tom Peters, author of ‘In Search of Excellence’ and one of the leading management experts in the world.
About the author
William C Taylor is a cofounder and founding editor of Fast Company, which, during his tenure, won two coveted National Magazine Awards, was named Launch of the Year by Advertising Age, Startup of the Year by AdWeek, and Magazine of the Year by Advertising Age. He has been published in the Wall Street Journal, New York Times, and Harvard Business Review. He lives in Wellesley, Massachusetts. During her eight years as senior editor of Fast Company, Polly LaBarre wrote influential articles on strategy, creativity and personal success, and cohosted its signature Real Time conferences, at which executives, entrepreneurs, and innovators debated the future of business and leadership. She lives in New York City.
PUBLISHERS WEEKLY
A collection of case studies featuring the same formulaic ebullience endemic to business books since blurber Tom Peters' seminal work In Search of Excellence, this reader from FastCompany magazine cofounder Taylor and influential business writer LaBarre profiles some of the more interesting companies doing business today: Cirque de Soleil, Commerce Bank, Pixar, Anthropologie, Southwest Airlines, Jones Soda, Apple Computer and Craigslist among them. Such companies may have disparate cultures, but what unites them is originality, self-knowledge and passion. Whether by remaining small, recruiting zealously, or functioning like a kind of cult, such businesses succeed by imbuing the corporate rank and file with an entrepreneur's vision, avoiding the twin vices of mediocrity and complacency. Conversational but rigorous, Taylor and Labarre's chipper exploration of imagination at work holds value for novice and journeyman business leaders.
