Mercantile and Mail Order: Letters and Methods

We need not sing of the usefulness of a good letter a letter that brings success with it every businessman understands this now that he knows he cannot have his trade confined to his shop windows or the city gates like his predecessors of old the circle of trade has expanded expansion of locomotion and the competition is keener than ever, no trader now-a-days with an eye to success can leave off distant customers and not exploit them he must have to talk to the distant customers, create an impression in them of the worth of Ms solicitations, he must create in them a desire for possession of what he has to offer, and by a slow process must have their sense of gain, economy or well-being incited.