Never Let 'Em See You Sweat

Phil Slott, author of Never Let 'Em See You Sweat: A Tranquilizer for Presenters, has written a brilliant little book especially for first time marketing people who have to make a presentation. Taken from his 26 years experience in many top advertising firms, Slott's points are intelligent, clear and thought provoking. He has carefully crafted an interesting how-to make a great presentation with examples from his successful advertising career.

Phil Slott started his career as a junior copywriter, and was so nervous when he had to present that he would have to pray on the floor of his studio apartment before meetings. Years later, as chairman of BBDO London, Slott was adept at holding an audience of hundreds in the palm of his hand, and is described as one of the masters of presentation.

He created dozens of well-known campaigns. But, the two most famous ones are “It’s not just a job, it’s an adventure” for the US Navy and the unforgettable campaign for Gillette ("Never Let 'Em See You Sweat").
Finally there's a concise, detailed and humorous book written about how to overcome the anxieties that keep us from being effective presenters. In Never Let 'Em See You Sweat, Slott offers practical information on notes, outlines and props, and gives concrete advice on deflecting hecklers, interacting with the audience and using humor to engage your listeners.

Slott gives the reader a One Minute Manager for people who have to make presentations. He prepares everyone from the novice to the veteran presenter with his 21 "Nevers" such as never say always, never be too positive, never get caught lying. There’s no fake motivational hype, just simple, easy-to-follow steps to becoming a more effective presenter.

This book is for anybody who has to give presentations, whether it's for a small staff meeting or a large audience of 10,000 executives.