New Day, New Strategies (B2b Marketing‪)‬

What's the best way to attract and keep business customers? In the words of the old Fats Waller song, "Give them what they want, and when they want it"--and don't be shy about asking what you can do for them. Though telcos traditionally have focused their marketing and promotional efforts on residential services, many are now rethinking that strategy, recognizing that business communications services are more diverse, fast-growing and profitable. By marketing proactively to businesses, telcos can expand their geographic reach and product mix, bolstering their own economic health and that of the communities they serve.