New Thinking for Health Care Leaders (Strategic Management‪)‬

HEALTH CARE LEADERS DON'T NEED TO BE TOLD that their industry is facing tremendous change. But here's something they do need to hear: they had better lead that change. As one health care leader put it: "It is not time to panic, but I wouldn't sit on my hands either." Today, health care is facing its greatest challenges. Cost-containment pressures, managed care, mergers, state and federal reform, rapidly advancing technology, and a shift to preventive and ambulatory care are just some of the many factors that are forcing health care providers to confront an uncertain future. But one thing is certain: The institutions that have traditionally trained health professionals, delivered health care services, or paid the bills, will all be affected in profound ways.