![Newell Company: The Rubbermaid Opportunity](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![Newell Company: The Rubbermaid Opportunity](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
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Newell Company: The Rubbermaid Opportunity
9B00M010
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- $3.99
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- $3.99
Publisher Description
The Newell Company, a multi-billion dollar company dealing in hardware and home furnishings, office products and housewares, was contemplating a merger with Rubbermaid, a renowned manufacturer of plastic products. Newell had a remarkable record of success in growth by acquisition. Rubbermaid would mark a quantum step in this program, but equally, would pose a formidable challenge to Newell's capacity to integrate and strengthen acquisitions. Corporate strategy and advantage is studied, particularly through the Collis and Montgomery framework, to determine if the proposed merger is a step too far.