No Magic: Just Software That Works (No Magic, Inc., ) (Company Overview‪)‬

"Most people whom I meet seem surprised when I tell them that my husband and I have a business which is based in Lithuania," explained Victoria Girdziunas, President of No Magic, Inc., a software development and consulting company. "All people react in this manner--be it Lithuanians, some of whom believe that to better their economic condition they need to find a way to the U.S. or Western Europe, or Americans or Western Europeans, who sometimes exhibit very naive viewpoints about Eastern Europe." She continued: Founded in 1995 by Victoria Girdziunas and her husband Paul Duncanson, No Magic provided systems software development services to Western European and U.S. clients. By 1999, No Magic had programming facilities in Lithuania and Thailand that created software products and provided outsourced software development and installation services. Taking advantage of the cost advantages of offshore locations, No Magic's revenues increased steadily through 2000. By 2003, however, the company had experienced two consecutive years of losses. Victoria believed that No Magic needed someone to develop a marketing plan and to build an internal sales organization. She estimated that it would take $700,000 to hire a chief sales officer and two additional dedicated sales people to develop and implement a sound marketing plan. She and Paul thought that No Magic had matured to the point of needing outside money and expertise, but were cautious about relinquishing control of the company to outside investors. As Victoria worked on a business plan to present to potential investors, she reflected on how she and Paul had started No Magic and pondered how they might proceed into the future.