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Publisher Description

This book is for you if one of these scenarios fits: (1) you just inherited the PR function on top of your other responsibilities; (2) you are headed back into the PR job market after several years; (3) you want to acquire some PR savvy for a prospective new job; (4) you have a communications degree, but never have worked in PR; or (5) you are new to PR and want a few tips from a veteran.

It is a practical handbook that includes strategies for achieving good writing in a fast-paced environment, holding successful news conferences, using new media platforms, and preparing for on-camera interviews. The book also includes the bedrock basics of writing news releases for people who have never done it and people who just need to refresh their skills.

GENRE
Reference
RELEASED
2011
28 September
LANGUAGE
EN
English
LENGTH
18
Pages
PUBLISHER
Ann M Streetman
SELLER
Smashwords, Inc.
SIZE
65.2
KB

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