Programming Salesforce Marketing Cloud

Learn how to integrate with marketing cloud using API, build custom Journey Builder activities and custom APPs in a platform agnostic way, then implement these concepts using APEX programming language within Salesforce site.

The following topics on marketing cloud integration and custom components are covered in this book:

Marketing Cloud Package
Custom Journey Builder Activity
API Integration (Server to Server & Web App)
Custom Marketing Cloud App
Server Side JavaScript




Tips, patterns and special considerations will be introduced when using APEX in sales cloud to implement these concepts:



how to serve custom activity configuration file;
how to expose less REST service and write less APEX class and at the same time achieve right level of encapsulation;
how to decode JWT passing from marketing cloud Journey Builder;
how to build user interface and allow marketing cloud users without sales cloud account to access;
how to display visualforce page inside marketing cloud iframes
how to set up the right architecture.