Pursuing Cadbury (A)
9b12m053
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- $3.99
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- $3.99
Publisher Description
Keith Palmerston, managing director at PKG Capital, is thinking about what to do with his firm's holdings in Kraft Foods. In early 2010, Kraft, primarily a grocery products firm, is trying to acquire Cadbury, a well-known U.K.-based chocolate manufacturer. Palmerston is trying to determine if Cadbury is a good fit for Kraft's operations and if the transaction will generate value for shareholders. This case study can be used in a strategy course as part of a negotiations module, for strategic analysis and to discuss the topic of valuation.