Quit
The Power of Knowing When to Walk Away
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- $18.99
Publisher Description
'Brilliant and entertaining' Daniel Kahneman | 'Quit what you are doing right now and read this' Richard Thaler | 'Engrossing, important, and grounded in science' Katy Milkman
What if the secret to success is not just hard work, but knowing when to change track?
In this game-changing guide, decision-making expert Annie Duke shows why quitting what holds you back is essential for success. Drawing on new research and fascinating examples, this book offers practical strategies and explains:
Why it's so hard to walk away
How to identify when it's best to persevere or pivot
How quitting on time often feels like quitting too early
Packed with insights from athletes, start-up founders and entertainers, Quit breaks down the mental model that keeps us from walking away and provides a toolkit for quitting anything - a career, a marriage, an investment - at the perfect time.
PUBLISHERS WEEKLY
Duke follows up How to Decide with a fascinating look at the power of walking away from strategies and plans that aren't working. There's a pervasive cultural narrative that proposes a false dichotomy of "grit vs. quit," she argues, but that oversimplified framing serves no one: "While grit can get you to stick to hard things that are worthwhile," it can also mean staying with something when it's time to stop. Duke breaks down why people get so hidebound, explaining how the "escalation of commitment" can lead people to double down when they're losing. Finding the resolve to walk away from a project that overlaps with one's identity is especially hard, she notes, as people often fear they'll be judged "as being wrong, irrational, capricious, and prone to mistakes" if they abandon a goal or belief. She offers examples of people who were right to drop the rope when they did, including Olympic skier Lindsey Vonn, who recognized the risk continuing to compete posed to her health, and Stewart Butterfield, who walked away from developing the game Glitch to create Slack. Duke reassures readers that there's nothing shameful about quitting: "Contrary to popular belief, winners quit a lot. That's how they win." This no-nonsense survey packs a punch.