Relationship Marketing in Professional Services
A Study of Agency-Client Dynamics in the Advertising Sector
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- $72.99
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- $72.99
Publisher Description
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
GENRE
Business & Personal Finance
RELEASED
2012
12 November
LANGUAGE
EN
English
LENGTH
392
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
10.5
MB
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