Rethinking Marketing: The Entrepreneurial Imperative Rethinking Marketing: The Entrepreneurial Imperative

Rethinking Marketing: The Entrepreneurial Imperative

Minet Schindehutte & Michael Morris
    • $44.99
    • $44.99

Publisher Description

For undergraduate and graduate courses in marketing and entrepreneurship.

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

GENRE
Business & Personal Finance
RELEASED
2007
1 December
LANGUAGE
EN
English
LENGTH
384
Pages
PUBLISHER
Prentice Hall Professional
SELLER
Pearson Education Inc.
SIZE
5.2
MB

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