Goals are considered to be a piece of every part of life; be it professional or personal life. Every human being tries to aim at certain goals and achieving those goals. We prioritize our goals the way we wish to accomplish them and it doesn't matter if we make conscious or unconscious choices. How we conduct your relationships, what we want to achieve at work etc. are all based on our priorities. All our actions are geared when we have well set goals in life.
Goals help you to lead through the path where you intend to go and tell you when you get there. They help improve your overall effectiveness as a company — whether you wish to increase your share of the market, for example, or improve your customer service. It is very important to define your goals carefully because clear goals help you to do the right things and achieve what you wanted to accomplish in the first place.