This book is about the business of starting and running your own fashion business. It does not teach you how to sow, design or make patterns, but instead gives you the invaluable knowledge of how to take those skills and create a viable business in the fashion industry. No matter how talented you are as a clothing designer, if you do not understand how the business of fashion works and the process taken working alongside the industry, then you will be doomed to fail before you even begin.
Don’t worry though, by picking up this book and beginning to read, you have taken the first step in building your own fashion brand and selling your clothing to retail stores. This book will arm you with the knowledge that you need to be successful and create something truly amazing. I will take you through the process step by step, also giving you insight and advice from my own experiences of building a brand and starting a clothing line.
This is your crash course, a no nonsense straight to the point guide which can be read from beginning to end or used as a reference. It is your manual to success in the clothing industry, giving you foresight to common pitfalls and mistakes made by designers stumbling into the world of fashion.
The book is separated into six section which are the major steps you will take in order to take your ideas from conception to production and retail.