Strategic Analysis: Approaching Continuous Improvement Proactively.
Review of Business, 2008, Fall, 29, 1
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Publisher Description
Abstract This paper examines the experience of introducing a continuous improvement tool to the management of an advance technology software engineering company. The model, Strategic Analysis, applies Appreciative Inquiry, an intervention that builds on organizational success, to the needs assessment process. The case highlights the potential of Strategic Analysis to encourage innovation.
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