Strategic Planning: A Practical Primer for the Entrepreneur.
Entrepreneurial Executive, 2010, Annual, 15
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- $5.99
Publisher Description
INTRODUCTION Entrepreneurs are primarily concerned with recognizing opportunities and seizing the initiative (Baron & Ensley, 2006). However, once seized, the organization needs to be able to survive in a competitive environment. For this follow-on survival, one needs strategic management skills in addition to the entrepreneurial skills already held (Ireland, 2007).
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