SWIVEL then Assess. Refocus. Act. Succeed‪.‬

In 2020, a year that may well go down in history as being 'The Year of the Unexpected', business leaders are presented with the challenge of responding to events for which we were all unprepared. This means there is an immediate and urgent need to reassess the relevance of every aspect of our businesses so they can sustain and even thrive as they go forward. 'Swivel' is such a guide. It shows how to use a full 360 degree swivel to assess and repurpose your business- and stresses that it should be in the company of the people who work for you, for each has different perspective from yours. After your assessment of your current situation, together you can quickly respond to patch where necessary, reinvent, and collaborate to new avenues of revenue. Underpinning everything is your business core and your values and how the message of 'we are all in this together' should resonate widely within your company and throughout all your external transactions and include the things we all value - like fairness and culture.

The book has a reference library of 60 books and numerous links to useful information sites. The memorable case studies, stories and analogies will stick with you as you describe your future-based actions - and they make it an enjoyable and entertaining read. Although written for strengthening your business for a post-pandemic world, this is a perennially useful manual for values-based leadership, business structure and staff empowerment, and finding new markets.