Take a Stand for Your Brand Take a Stand for Your Brand

Take a Stand for Your Brand

Building a Great Agency Brand from the Inside Out

    • $13.99
    • $13.99

Publisher Description

Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.

GENRE
Business & Personal Finance
RELEASED
2012
30 October
LANGUAGE
EN
English
LENGTH
224
Pages
PUBLISHER
The Copy Workshop
SELLER
Bruce Bendinger Creative Comm., Inc.
SIZE
7.5
MB

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