As one of the top salespeople in the world, Brian Tracy knows the ability to close a sale is the key skill required by all top sales professionals. Fortunately, your success or failure at closing sales is not based on innate ability. In this straightforward how-to, Tracy reveals how practicing the skills of the highest paid salespeople in every business can earn you more and better sales. The Art of Closing the Sale offers readers a practical, proven, step-by-step process that any salesperson can follow--making sales faster and easier than ever before. You’ll learn how to: build value by focusing on benefits and solutions; lower perceived risk by emphasizing guarantees and assurances; answer any objection; and bring a sales conversation to a natural and easy conclusion using effective questioning. Filled with tangible tips and industry insights, The Art of Closing the Sale will give you the confidence you need to increase your reach and effectiveness in any market.