Andrew Griffiths knows his stuff' - Ross GittinsPacked with inspirational and practical advice, The Big Book of Small Business will help every business owner build the business of their dreams.Andrew Griffiths welcomes the 'age of the entrepreneur', the most exciting time for business owners - ever. In his down to earth, street smart style, he identifies new opportunities for smaller business operators to grow their business fast. He also shows how an entrepreneurial attitude can improve every aspect of a business, from customer relations to promotion to backroom accounts.With more people than ever before starting new businesses, competition is increasing at unprecedented rates. Everyone is looking for a silver bullet to give them a competitive edge - this book is it.If you only buy one business book this year, make it this one.
As entrepreneur Griffiths argues, how we do business has changed, and the greatest risk to any business today is a failure to evolve. Using straightforward language, Griffiths (101 Secrets to a Winning Business) breaks down the fundamentals of small-business ownership, covering such topics as commitment, pricing, image maintenance, relationships, marketing, customer service, advertising, and troubleshooting. He makes a good case for the "age of the entrepreneur" and for businesspeople to take charge of their enterprises and conduct themselves with intelligence and honesty. However, the advice is more philosophical than practical, and while the layman's language is clear and reassuring, the book would be more useful for psyching up a would-be entrepreneur for the challenge than providing instruction in the nitty-gritty of how to do it. Agency: Three60 Agency.