The Complete Coach

The Complete Coach: From Certification to Client Success: Your Guide to Building a Thriving Coaching Practice is the definitive handbook for anyone serious about building a professional coaching career.

Written by Ton de Graaf, Executive Coach and Chartered Business Coach™, this comprehensive guide takes you from the fundamentals of coaching through to running a thriving practice — covering certifications, key competencies, fee structures calibrated to global markets, selling strategies, and a forward-looking deep dive into how Artificial Intelligence is transforming the profession.

Whether you're just starting out or ready to scale, this is the complete resource you need.